In today’s world, home-seekers can get more than a glimpse of a property without even physically visiting it, thanks to virtual tours. Playing an increasingly significant role in the real estate industry, a virtual tour is an immersive online experience, allowing potential buyers to traverse a property on their devices, simulating a physical walkthrough.
Such virtual tours are created using 360-degree photography, video or 3D rendering technology. As opposed to conventional stills or videos, virtual tours offer a more dynamic and realistic view of the property, enhanced with a sense of scale and space that static images or videos can’t deliver.
Virtual tours have now provided real estate developers with a potent marketing instrument. Those taking the tours can literally “walk” through the property, viewing specific rooms from different angles, zoom in on details and even get a feel for the layout. This gives home-buyers a real feel of what the property would actually look like, once ready. At Prudent Infrarealty, we offer virtual tours of all our projects for that “real feel”.
Factors making virtual tours effective
- Improved accessibility: Virtual tours provide buyers a very convenient way to explore properties from the comfort of their homes. This is particularly beneficial for NRIs or out-of-town buyers who may not have the time or resources to physically visit multiple properties in India. They can now access properties located here virtually from anywhere in the world and take informed decisions.
- Saves time: Organizing a physical site visit would sometimes takes days or even weeks earlier. Virtual tours have banished the need for multiple physical visits as buyers and choose from a multitude of options, sitting in the comfort of their living rooms. This saves valuable time in today’s fast-moving world.
- Accurate visualisation: Brochures or listings with photographs and captions often can’t really convey the actual feel of a built space. Virtual tours, on the other hand, offer a more accurate and realistic depiction, allowing potential buyers to visualise the layout, size and drift of the property. This helps in providing a more realistic picture and ensures to a large extent that what you see is what you get.
- Better engagement: Properties which offer virtual tours have been found to capture more buy-in from potential customers, resulting in more clicks on social media platforms compared to those which don’t provide the facility. The increased interaction can result in swift conversions and better rapport between developers/realty agents and home-buyers.
- Trust and transparency: Virtual tours also tend to give the buyers a sense of transparency, as they can discover every nook and cranny without having to rely on window-dressed photos and flowery descriptions. This organically fosters a trust between the buyer and seller since there are less chances of misleading information and glossing over defects.
Virtual tours are of two types – standard 360-degree panorama images and more advanced real-time rendered experiences. The basic concept remains the same. Users can view the tour on their mobile devices or desktops or can connect a virtual reality headset for a more immersive experience.
To sum up
Virtual tours have transformed the real estate industry by providing a more convenient, proficient and appealing experience to prospective buyers. At Prudent, we are always geared up to remain in sync with the latest advancements in this arena to offer our customers a progressively better experience.
